DISCOVER ELECTRICITY. MINIFIED.

A NEW DAWN FOR ELECTRIC DRIVERS.

MEASURED IN VOLTS. FELT IN PULSE.

While the rest of the world is trying to make you convert to electric driving, we’re putting you first.

We’ve taken everything you love about MINI – thrilling cornering, acceleration, driving enjoyment, creative use of space, iconic design – and added a whole new dimension.

We’ve switched on to an electric lifestyle. We harness the power of electricity to cultivate an electrifying experience. The perfect blend of technology and feeling.

MINI ELECTRIC CONCEPT

VOLTS & VIBES.

MINI at its most intense – one powerful evolutionary step that combines thrilling performance with future‑generation technology and that unmistakable MINI feeling.

EXPRESSIVE, DYNAMIC AND EMOTIONAL.

CONCAVE AND CONVEX.

FORWARD MOTION.

SUBTLE BY DESIGN.

ALL QUIET AT THE BACK.

GEOMETRY OF COLOUR.

REVOLVING ELEGANCE.

POWERFULLY COMPOSED.

WHAT DRIVES US

Inspired by our heritage, performance is firmly ingrained in our DNA. MINI has always been on the cutting edge – at the forefront of design and innovation. But while we strive for the unconventional, we are committed to developing real solutions to contemporary challenges. The future is electric. Plug-in and embrace the electric future. This is just the beginning.