15 April 2014

The new MINI, the new original.

The new generation of MINI.


Jakarta. MINI Indonesia today hosts a media sneak preview for the new edition of the original vehicle in the premium small car segment; the all-new MINI with its hallmark emotive design, further optimised balance between driving fun and fuel consumption, innovative networking technology and clever functionality. This special event provides an opportunity for selected automotive media to be among the first to experience the all-new MINI before its launch date. This unique media sneak preview is to be held at the Sentul International Circuit in order to provide a wholly exciting and fun experience to all the participants.


“The all-new MINI, which will be available for customers in June 2014, carries forward its predecessor's aspirations to remain the original leading vehicle in the premium small car segment. It underpins its outstanding position with significant advancements in all areas relating to driving fun, quality and individual flair. The evolutionary refinement of its design signals the more mature character of the new model, reflected in a significant optimisation of aspects such as space, safety, materials and finish quality as well as sportiness and ride comfort,” said Jentri Izhar, Head of MINI Indonesia. “In trying out the all-new MINI, participants will feel its cornering agility, sportiness through increased engine output – of course with the go-kart feeling, and above all its efficiency,” added Jentri.


Exterior design, unmistakable proportions, striking lines, and high-end highlights.

The characteristic three-way separation of the body corpus, all-round greenhouse and roof, together with a new take on hallmark design features, define the exterior of the new model, which has grown by some ten centimetres in length. The body of the all-new MINI is 3,821 millimetres long (MINI Cooper S: 3,850 millimetres), 1,727 millimetres wide and 1,414 millimetres high. This makes it 98 millimetres longer, 44 millimetres wider and 7 millimetres higher than its predecessor. The wheelbase has been extended by 28 millimetres to 2,495 millimetres, while the track width has been enlarged at the front by 42 millimetres and at the rear by 34 millimetres - to a total of 1,501 millimetres in each case (MINI Cooper S: 1, 485 millimetres). The vehicle’s cornering agility and ride comfort benefit from these new dimensions, as does both the amount of space available to occupants and the luggage compartment volume.


The extended adjustment range of the front seats, a seat surface lengthened by 23 millimetres, and a perceptible increase in shoulder room provide more foot space and freedom of movement as well as optimised entry comfort for rear passengers. The all-new Mini’s interior offers extended spatial comfort on all four seats as well as a luggage compartment volume expanded by 51 litres to a total of 211 litres.


Like its proportions, the car's hallmark brand-styling and the three-way separation of body structure that is so typical of MINI both contribute to its unmistakable appearance. The corpus, greenhouse and roof are clearly separated from one another in visual terms. The glass surface with its dark body columns forms a harmonious cover extending across the entire automobile. From the side view, the window graphic tapering off to the rear creates a dynamic wedge shape which is suggestive of the forward thrust which characterises the new MINI.


The wide track and short overhangs emphasise the vehicle's corpus more strikingly than ever before as it sits powerfully on top of the wheels. The athletic stature of the all-new MINI is additionally underscored by the visual link between the front and rear wheel arches. This is created by means of a striking sill line along with a character line running above and virtually parallel to it in the side view. The two lines feature a dynamic downward curve at both front and rear, thereby directing attention to the two large wheel arches.


The MINI Cooper S draws its model-specific sporty flair from such features as a radiator grille with a honeycomb pattern, a bumper strip in anthracite, an additional opening in the bonnet, brake air ducts integrated in the lower air inlets and a separate rear apron with exhaust tailpipes arranged at the centre. In addition to the side scuttle elements, the radiator grille of this model variant now also bears an "S" logo with chrome surrounds.


Unique in the segment - LED adaptive light distribution and LED turning lights.

A detailed design revision has been applied to both the classic circular headlamps, featuring a wide surrounding chrome ring. Likewise the additional circular headlamps integrated into the front apron. The light sources of the headlamps are clearly structured, with the arched turn indicators arranged in the lower section. In the standard version, the daytime driving light and side light are produced inside the additional headlights, together with the fog lamps.


A new generation of engines increases driving fun and efficiency.

Two entirely newly-developed power units, featuring MINI TwinPower Turbo Technology, are available to choose from at the launch of the new MINI in June 2014.


For highly-spirited power delivery, the all-new MINI Cooper S is powered by a 2.0-litre 4cylinder engine with a peak output of 192 hp which goes on stream between 4,700 and 6,000 rpm, delivering its maximum torque of 280 Newton metres at 1,250 rpm. Torque can even briefly be increased to 300 Newton metres by means of an overboost function. As a result, acceleration from zero to 100 km/h takes just 6.7 seconds, while top speed is 233 km/h. The average fuel consumption of the new MINI Cooper S is 19 kilometers per litre, while its level of CO2 emissions is 122 g/km. The figures comply with EU test cycle.


Meanwhile, with output increased by 16 bhp to 136 bhp between 4,500 and 6,000 rpm, and a maximum torque of 230 Nm with overboost now available at 1,250 rpm, the 1.5-litre 3cylinder petrol engine in the new MINI Cooper also enables much sportier driving performance than its predecessor’s power unit. The new MINI Cooper sprints in 7.8 seconds from standing to 100 km/h, while its top speed is 210 km/h. These figures are combined with an average fuel consumption which has been reduced to 21 kilometres per litre and a CO2 emissions level of 109 g/km.


The increased engine efficiency, extensive MINIMALISM technology, optimised weight and enhanced aerodynamic properties go together to produce a reduction in fuel consumption figures of up to 27 per cent as compared to previous models. The MINIMALISM technology includes not only the automatic engine start/stop function and extensive measures to optimise weight and aerodynamic drag in the new MINI, but also includes brake energy recuperation and needs-oriented control of the fuel pump, coolant pump and other ancillary units. The electromechanical power steering is equally as energy-efficient as the map-controlled oil pumps in all engines. With a drag coefficient (Cd value) of 0.28 or 0.31 (MINI Cooper S), the allnew MINI is also the segment leader in terms of aerodynamics.


Interior design, hallmark MINI style, and a new display and operating concept.

Precise lines, high-end colour and material combinations and modern functionality highlight the orientation of the all-new MINI towards driving fun and a premium interior ambience. The horizontal structure of the cockpit and the circular or elliptical contours of key features such as air outlets, instruments and door trim elements are classic design components which take on a more sophisticated and especially high-quality form in the all-new MINI.


A new display and operating concept combines the typical brand-style look and feel of the cockpit with optimised functionality. One of the most important new features is the instrument cluster on the steering column. Road speed and engine speed, along with other key drivingrelated information, are shown in this newly-designed instrument cluster on the steering column.


Key insertion, as previously required, is no longer necessary in the cockpit of the all-new MINI. As soon as the key is inside the car, the engine of the new MINI can be started by pressing the toggle-type start/stop button located in the middle of the centre console, which lights up red. Above the toggle switch there are three circular control switches for air-conditioning. The operating switches for the headlamps and fog lamps have also been repositioned and are now located on the instrument cluster next to the steering wheel. The electrically-controlled power window lifts in the new MINI are integrated in the door trim panels.


The new MINI Driving Modes allow an individual set-up involving not just the characteristic curve of the accelerator and steering, but also engine acoustics, and in the MINI Cooper S ambient lighting. Also prominent are the displays in the central instrument and the shift times of the automatic transmission.The modes SPORT and GREEN can be activated in addition to the standard MID mode. In conjunction with the automatic transmission, the efficiency-oriented GREEN mode also features a coasting function with decoupled drivetrain.


Central instrument panel with new functions and an impressive lighting configuration.

With its new indicator elements and extended functionality, the hallmark MINI central instrument panel intensifies the interaction between driver and car. Available for MINI Cooper S, the centre of its interior surface features an 8.8 inch colour screen, infotainment and communication options, navigation maps and route directions.


The selection and control of these functions is facilitated by a new controller in the centre console, which comes in conjunction with the Radio MINI Visual Boost or the MINI Professional navigation system. Rotary, pressure and shift movements, as well as one-touch and bookmark buttons, allow for intuitive, safe and convenient operation based on the principles of the BMW iDrive system - a ground-breaking force throughout the entire automotive sector.


The innovative display and operating concepts are supported by a lighting design in the area of the central instrument panel which is unique to MINI. LED units around the outer edge of the circular instrument - optionally available in six colours - can respond to the current situation on the road and to specific operating steps, according to driver preference. For example, the road speed and engine speed display in the instrument cluster are underpinned by parallel light impulses at the edge of the central instrument panel. When Park Distance Control is activated, the remaining distance to obstacles is shown by means of a ring of light which is illuminated in green, yellow or red - supplementing the graphic display. A change in the desired interior temperature is confirmed by LED units which light up in blue or red. Route guidance information provided by the navigation system is also visually supported by the illuminated ring: the closer the car gets to the turn-off point, the smaller the lit-up area at the edge of the central instrument.


High-end features for comfort, functionality and individual style.

The standard features of the new MINI include electrically-adjustable exterior mirrors, door sill cover strips with model-specific inscriptions, Colour Lines in Carbon Black and the MINI Radio including AUX-In and USB interface: these can be supplemented with a range of high-quality options in the areas of comfort, functionality and individual flair so as to adapt the car to one's own personal style. Also included for MINI Cooper S are a panoramic glass roof, a Harman Kardon hi-fi speaker system and a sports leather steering wheel.


Functions which can be integrated in the vehicle via apps in the areas of social networks and infotainment are now available for both the Apple iPhone and for smartphones using the Android operating system. The MINI Connected program provided through smartphone apps includes vehicle-related functions such as Mission Control, Dynamic Music, Driving Excitement and MINIMALISM Analyser, as well as online-based services such as a web radio function, the use of social networks such as Facebook, Twitter, and Foursquare, the reception of RSS news feeds and entertainment features such as AUPEO!and TuneIn. With the colour display in the central instrument panel, all functions can be operated in typical MINI style - and more comfortably, intuitively and safely than ever before.


The complete range of the all-new MINI models will be available at Maxindo, the authorized MINI Dealer in Indonesia, starting from June 2014. All MINI vehicles purchased from Maxindo come with MINI Service Inclusive, offering a five-year or up to 70,000 km free regular maintenance and a two-year warranty without mileage limitations.


Information on MINI in Indonesia

Website : www.MINI.co.id

Facebook: MINI.Indonesia

Twitter : MINI_Indonesia

PT. Maxindo International Nusantara Indah

Jl. Sultan Iskandar Muda no. 99, Arteri Pondok Indah

Jakarta Selatan 12240

Tel. +62 89 8899 6464 (BB PIN: 21480F49)

Email : sales@nusantara-mini.co.id


For further information, please contact:

Corporate Communications

Jodie O’tania

Tel : +62 -21- 2992 3000

Mobile : +62-8111534962

Email : jodie.otania@bmw.co.id

Alia Hadju

Tel : +62-21-2992 3000

Mobile : +62-812 853 222 53

Email : alia.hadju@bmw.co.id