18 September 2014

The NEW MINI: Fresh choices for a touch of individual style.

The NEW MINI takes personalization programs to the next level with the introduction of MINI Design Lines: three new interior and exterior design concepts.


Jakarta. MINI takes center stage at the 2014 Indonesia International Motor Show with unique and individual designs that set it apart from the rest of the premium small vehicle segment. One of the main highlights is the introduction of the MINI Design Lines – the NEW MINI Vivid Green, Speedwell Blue and John Cooper Works Pro, which take personalization programs to the next level. A Full range of MINI models is on display at the MINI Beat Box, encompassing a total area of 750 square meters. This provides a complete experience to all MINI fans who would like to find out more about MINI’s individual designs and high-energy attitude to life - in a unique and exciting environment.


During the 10-day show, the MINI Beat Box displays nine of its latest models, consisting of the NEW MINI models in the Design Lines Vivid Green and John Cooper Works Pro – along with the MINI Cabrio, the MINI Paceman, the MINI Coupé, the MINI Countryman Preston, the MINI John Cooper Works Countryman, and the MINI John Cooper Works Clubman.


All these models represent MINI’s superiority in terms of emotive design, further optimised balance between driving fun and fuel consumption, innovative networking technology and clever functionality.


“The NEW MINI is more powerful, more refined and more comfortable, and also offers more choices than ever for customers seeking to give their MINI a unique style,” said Karen Lim, President Director BMW Group Indonesia. “The main highlight of the MINI Beat Box at IIMS 2014 is the NEW MINI with a fresh and exciting range of the Original MINI Accessories . It means MINI fans in Indonesia can fine-tune the design and functionality of their MINI to suit their individual taste,” added Karen.


Striking exterior touches, high quality detailing for the interior and exclusive light alloy wheels are all available. Each emphasizes the distinctive character of the NEW MINI and the personal style of its driver.


The NEW MINI Design Lines.

Just like the third generation, MINI has been made new from the ground up, so the range of Original MINI Accessories has been completely redesigned. The much-loved classics are still there – including roof graphics, exterior mirror caps and additional headlamps – but there is also something new and innovative. It is a design concept for the exterior and interior made up of three MINI Design Lines, called Vivid Green, Speedwell Blue, and John Cooper Works Pro.


For the first time, Original MINI Accessories are precisely matched in design and colour. It means that the NEW MINI can be fitted with a bulk of optional extras, each available in up to three design lines. This pioneering approach, ensuring a co-ordinate design to the outside and inside of the car, applies to textile and all-weather floor mats, sun protection elements, doorsill cover strips, exterior and interior mirror caps, roof and side graphics, side indicator surrounds, key lanyards, protective covers and luggage compartment items.


Vivid Green: gives accessories a youthful, fresh look with striking dashes of rich green against a black background.


Speedwell Blue: adds a touch of sporty flair and a sense of tradition, thanks to a reinterpretation of the red, white and blue of the Union Jack, combined with a warm brown tone.


John Cooper Works Pro: reflects a passion for racing with a vibrant chequered flag in black,red and grey.


The mirror caps, both internal and external, were always a popular choice with customers of previous generation MINIs. These are now available for the NEW MINI in the Design Lines Vivid Green, Speedwell Blue and John Cooper Works Pro.


The selection of roof graphics is more varied than ever before. They are available in nine variants for the standard roof and six for the optional glass roof. Both roof versions can be enhanced with the following motifs: Union Jack, Black Jack, Gold Jack, Chequered Flag Grey, and Chequered Flag White. Additional options for the standard roof are Speedwell Blue, Vivid Green, and John Cooper Works Pro.


Design accents can be added to the side indicator surrounds. In addition to the Union Jack, Black Jack, Chequered Flag Black/Grey and Chequered Flag Black/White, they are now available in the MINI Design Lines Vivid Green, Speedwell Blue, and John Cooper Works Pro.


Side graphics are another buyers’ favourite. Made from high-quality foil, they run from the side indicators to the rear wheel arches. For the NEW MINI, they are available in Vivid Green, Speedwell Blue and John Cooper Works Pro, as well as a new version of the John Cooper Works design in the colours Chili Red and Jet Black.


Other personalisation options include sun protection elements for the rear window and rear side windows, door sill cover strips backlit with LEDs, additional main beam headlamps and a synthetic fabric car cover. Each is available in up to three MINI Design Lines.


The Original MINI Accessories program also features a selection of newly-developed light alloy wheels. For the first time, it includes 18-inch forged aluminium rims in cross-spoke design. There are also 17-inch light alloy wheels available in a multi-spoke design, which are available in Bright Silver metallic or Liquid Black. For an extra touch of class, the hubcaps on all MINI light alloy wheels can be finished in Chili Red, Bright Orange, Apple Green or Bright Yellow.


Even more innovative is the MINI key cap, making its debut on this car. It features an integrated NFC (Near Field Communication) chip for non-contact data exchange between the MINI key and the customer’s smartphone. After synchronization, at the press of a button, smartphone functions such as a Bluetooth connection, volume control or app launch can be activated via the key. This means that the MINI driver’s individual settings for features such as MINI Connected Services are detected as soon as the driver gets into the car.


All Original MINI Accessories reflect the excellent standards of the BMW Group, in terms of design, quality and safety. Retrofitting these parts has no impact on the warranty terms applicable to the vehicle in question. Sales and installation are taken care of by the MINI authorized dealer network.



MINI fans, who are daring enough to finalize the deal and buy their unique MINI model during IIMS itself, will get the chance to participate in a one of a kind lucky draw. The winner will take home the special edition MINI Goodwood. Buy one, get two – it doesn’t get better than this.


Information on MINI in Indonesia

Website : www.MINI.co.id

Facebook: MINI.Indonesia

Twitter : MINI_Indonesia

PT. Maxindo International Nusantara Indah

Jl. Sultan Iskandar Muda no. 99, Arteri Pondok Indah

Jakarta Selatan 12240

Tel. +62 89 8899 6464 (BB PIN: 21480F49)

Email : sales@nusantara-mini.co.id


For further information, please contact:

Corporate Communications

Jodie O’tania

Tel : +62 -21- 2992 3000

Mobile : +62-8111534962

Email : jodie.otania@bmw.co.id


Alia Hadju

Tel : +62-21-2992 3000

Mobile : +62-812 853 222 53

Email : alia.hadju@bmw.co.id