11 NOVEMBER 2011



Jakarta. MINI Obsession, a ground-breaking concept for the Indonesia’s modern urban generation to experience the iconic brand, was inaugurated today at fX lifetyle X'nter. The exclusive space devoted to all things MINI is operated by PT Maxindo International Nusantara Indah (MAXINDO), the MINI Exclusive Partner in Indonesia.


"MINI Obsession is a creative and stimulating place designed for those who live, love and breathe the  brand. The space offers an exciting, interactive and friendly ambience for everyone wishing to experience the unique values of MINI," Mr. Ramesh Divyanathan, President Director of BMW Group Indonesia, said in in his speech.


"MINI is a globally successful brand that has become part of the life style of modern cities and their progressive inhabitants. This premium compact car offers an emotional design that puts a smile on everybody's face, driving fun with a pure go-kart feeling, a huge variety of options for individualization and MINI Connected that integrates Apple iPhone in the car for entertainment and social networking sucha as Facebook and Twitter. We are pleased tointroduce this unique experience that no other brand can offer to our customers in Indonesia," added Mr. Divyanathan.


MINI Obsession is composed of several creative sections to experience the brand.   A special corner for enthusiasts is provided to design and choose their favorite MINI model complete with special features, colors and textures befitting their individual style. MINI Lifestyle and Accessories offers a collection of creatively designed lifestyle items  and accessories for purchase. Say It With MINI is designated for visitors to take photos with the various MINI models for distribution through social media.


MINI models available in Indonesia consist of MINI Cooper Hatch, MINI Cooper S Hatch, MINI Cooper S Cabrio and MINI John Cooper Works Hatch offered at the price of Rp 449 million, Rp. 549 million, Rp. 619 million and Rp 689 million off the road Jakarta consecutively.


MINI Obsession also provides services for prospective customers to purchase the MINI. All MINI purchased through MAXINDO will come with MINI Service Inclusive, offering a five-year or up to 70,000 km free regular maintenance and two-year warranty without mileage limitation.


"MAXINDO is well-prepared to provide premium services to our customers. We have recruited 20 staff who have been trained to serve our customers at MINI Obsession as well as at our dealership.  The MINI flagship showroom will be located at South of  Jakarta and it is scheduled to open by 2012," said Joe Surya, President Director of MAXINDO.


"Thankfully to the warm welcome of MINI in July this year,  have received more than 100 customer orders and we have begun gradually delivering the units to the owners starting in early November 2011.  Thirty percent of the orders are for the MINI Cooper S Cabrio."


Information on MINI in Indonesia

MINI Obsession

fX lifestyle X’nter – Ground Floor

Jl. Jend. Sudirman

Pintu Satu Senayan



Website : www.mini.co.id

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Twitter : MINI_Indonesia