MINI introduces the MINI Hyde Park and MINI Green Park at the IIMS 2013.

Two new design models with exclusive colour schemes, underline the brand’s traditional sporting spirit and British way of life to attract new customers to the MINI brand.


Jakarta. MINI takes center stage at the 2013 Indonesia International Motor Show with unique designs that set it apart from the rest of the premium small vehicle segment. One of the main highlights are two Special Editions – the MINI Hyde Park and MINI Green Park, which showcase the brand’s sense of individuality and aesthetic appeal.


During the 10-day show, MINI will be present at Hall B of the Jakarta International Expo presenting five of its latest models, consisting of the MINI Hyde Park and MINI Green Park – along with the MINI Cooper S Paceman, the MINI Cooper S Countryman, and the MINI John Cooper Works GP.


“MINI was introduced to Indonesia around two years ago, and now Indonesia has become the second largest MINI market in South East Asia,” said Ramesh Divyanathan, President Director BMW Group Indonesia. Sales of MINI in Indonesia show a positive trend, with delivery of 257 units in total, an increase of more than 12% from 229 units in the same period last year. This growth was driven by the MINI Countryman (+28%).


”We are pleased with very positive responses given to MINI design models launched in Indonesia and now the IIMS 2013 is the perfect time to unveil two Special Editions – the MINI Hyde Park and MINI Green Park” added Ramesh. The MINI Hyde Park and MINI Green Park’s exclusive colour combinations and trim levels lend them an appeal that is at once classic and sporty.MINI will provide a complete experience to IIMS 2013 visitors who would like to find out more about MINI’s individual designs and high-energy attitude to life, in a unique and exciting environment. The MINI stand will be built based on different districts in the United Kingdom, like Hyde Park, Green Park, Brighton, Chelsea, and Silverstone reminding visitors of MINI’s British heritage and the British way of life. Each MINI model has been positioned according to the unique characteristic of each “district”. Various activities are also provided to keep up the excitement from a virtual paint booth where customers can paint on the MINI roof, to entertainment with British Rock music and dance performances to UK Garage beats, all the way to having afternoon tea (and coffee) with “the Queen”.


MINI Hyde Park: classic espousal of a British way of life.

Unobtrusive extravagance is the defining element when it comes to the appearance of the MINI Hyde Park. Its discreet Pepper White body colour is combined with Cool Champagne contrasting paintwork on the roof and exterior mirror caps. To match the contrasting paintwork, the MINI Hyde Park also sports bonnet and side stripes in Cool Champagne, while another highlight is provided by indicator lenses in transparent white. Along with the direction indicators integrated in the headlights, this lends the side indicators and rear lights a markedly individual look as well.


Inside the MINI Hyde Park, surfaces in Pepper White underline the classic, balanced overall impression. Ensuring a particularly eloquent interior design match are seats in cloth/leather combination Cross Check Polar Beige with the Carbon Black Colour Line.


With the MINI Hyde Park, the British premium small car manufacturer continues the tradition of design and special-edition models named after parts of London. Hyde Park spans 140 hectares and is famous for its Speakers’ Corner on the north eastern edge. The park is a haven for countless leisure activities in the centre of London and a green oasis that invites you to stroll between the shopping hot spots of Kensington and Oxford Street. It is also the starting point for the London-Brighton Run, the annual veteran car rally. In 2012, as part of the Olympic Games hosted by the capital of MINI’s home country, the Triathlon and Marathon Swimming events were held in Hyde Park.


MINI Green Park: ambassador of the sporting heritage.

The traditional British passion for sporting competition is expressed in the exclusive design of the MINI Green Park. The roof and exterior mirror caps display British Racing Green paintwork, forming a pleasing contrast with bodywork in Pepper White. Bonnet stripes in British Racing Green and transparent white lenses for the direction indicators heighten the distinctly classic-sporty look. The MINI Green Park likewise has interior surfaces in Pepper White, reflecting a cabin design that takes its cue from the exterior. And providing the perfect complement again are cloth/leather combination Cross Check Polar Beige seats aThe MINI Green Park takes its name from a recreational area very near Buckingham Palace. Covering an expanse of 19 hectares, this park forms a key element of the city’s green belt, linking Hyde Park to St James’ Park. All told, it makes for a walk of some four kilometres through the Royal Parks, from Kensington Palace in the west to Downing Street in the east.


The MINI Hyde Park and MINI Green Park is introduced at a launch price of Rp 639.000.000,- off the road. All MINI vehicles purchased from Maxindo come with MINI Service Inclusive, offering a five-year or up to 70,000 km free regular maintenance and two-year warranty without mileage limitation.


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