25 April 2019

Jakarta. Today, the MINI Pavilion at the 2019 Indonesia International Motor Show (IIMS) officially opens on an exciting note as the brand launches its exclusive limited editions this year. In line with the IIMS 2019 theme, MINI is set to deliver an infinite automotive experience with the first public introduction of the limited release New MINI Ice Blue Edition, a comprehensive line-up of the latest MINI models, along with new MINI Lifestyle Collection items and accessories. Alongside the BMW Pavilion in Hall D4, occupying a total area of 868 square meters, on offer is a range of the latest vehicles and various vehicles available for test drives, in addition to the aforementioned new MINI Lifestyle Collection items and accessories.

Ramesh Divyanathan, President Director BMW Group Indonesia, explained, “A unique combination of driving fun, premium quality and individual style characterizes the MINI models which are increasing in popularity on the Indonesian automotive market. A timeless MINI never fails to put a smile on the face of its fans. In fact, together with our customers, we form a community. We meet on a level, inspire each other, and the result is the launch of the New MINI Ice Blue Edition. Another thing that thrills me about MINI is the fact that the brand is constantly changing, and never standing still. The launch of limited edition models is consistent with MINI’s rich history in rally as well as celebrating the long-standing performance of the MINI brand which has truly stood the test of time.”

Kidd Yam, Head of MINI Asia, was also quick to hail the opening of the MINI Pavilion at IIMS 2019, “MINI fans will get to see the premiere of the limited release MINI Ice Blue Edition. This car boasts a premium yet sporty and athletic design both inside and out. With MINI John Cooper Works trims, a MINI Yours sports leather steering wheel, sports seats and stainless steel pedals, this special edition was inspired by MINI’s rich rally history and finished in an exclusive ice blue colour, a tribute to the iconic 1960s British Motor Company release”.

“We hope to further emphasize that MINI isn’t only about driving, but also about living a unique lifestyle. We want consumers to know that the fun doesn't stop with the cars, because here at the MINI Pavilion at IIMS 2019, we will be offering a complete range of MINI Lifestyle products and MINI Original Accessories, among other special offers,” enthused Kidd.

MINI is known for its iconic style and distinctive look, which is to be showcased in all corners of the MINI Pavilion at IIMS 2019. The MINI brand’s approach is encapsulated by a design combining brick walls in white with a touch of natural elements, creating a sleek and stylish contemporary appearance. With all this in mind, visitors to IIMS 2019 will have a great opportunity to delve deeper into the world of MINI.

The New MINI Ice Blue Edition.

The limited release MINI Ice Blue Edition is here and ready to conquer the streets. Under its hood, the heart of this star has a 2.0l, 4-cylinder MINI TwinPower Turbo engine which is fast, furious and fuel-efficient. The MINI Ice Blue Edition combines sporty driving with extravagant design. Its key highlights include a distinctive special paint colour – Ice Blue with Solaris Orange accents - and premium original accessories.

One of the most popular MINI paint colours from the past is finally back. The MINI Ice Blue Edition, which is sure to delight customers with its distinctive Ice Blue paint colour, is guaranteed to turn heads wherever it goes. This special design is complemented by Sporty Spoilers, Bonnet Stripes and distinct Mirror Caps. What’s more, 17-inch JCW Track Spoke wheels in black are a perfect match for the exclusive, legendary design of the MINI Ice Blue Edition. With its sporty look and energetic performance, this limited edition model is certain to conquer corners with absolute ease.

Limited to only 50 units for both the MINI 3 Door and MINI 5 Door (Cooper S models only), the MINI Ice Blue Edition is available from 25 April 2019 at IIMS 2019 and at all MINI authorized dealers at Rp 836.000.000, - off-the-road for the 3 Door and Rp 865.000.000,- off-the-road for the 5 Door. All MINI vehicles purchased from MINI Authorized Dealers come with MINI Service Inclusive, offering five-year or up to 70,000 km free regular maintenance and a 36-month warranty without mileage limitations. MINI vehicles are also covered by BMW Group Tire Coverage for 3 years, including the replacement of up to 4 tires per year for which 100% of the tire and labor cost is covered. It covers damage caused by punctures, bulging, cuts, bursts, tears, and damage from the vehicle continuing to run on flat tires. The tires will be replaced with originals - terms and conditions apply. For more details, please visit www.mini.co.id or contact the MINI call center at +62 21 2927 9677.